Sunday, September 25, 2011

Is Junk Food Really Cheaper?

"THE 'fact' that junk food is cheaper than real food has become a reflexive part of how we explain why so many Americans are overweight, particularly those with lower incomes. I frequently read confident statements like, 'when a bag of chips is cheaper than a head of broccoli ...' or 'it’s more affordable to feed a family of four at McDonald’s than to cook a healthy meal for them at home.'


This is just plain wrong. In fact it isn’t cheaper to eat highly processed food: a typical order for a family of four — for example, two Big Macs, a cheeseburger, six chicken McNuggets, two medium and two small fries, and two medium and two small sodas — costs, at the McDonald’s a hundred steps from where I write, about $28."


I LOVE every single word of this article written by Mark Bittman.  PLEASE read on for his full argument: Is Junk Food Really Cheaper?

nytimes.com


In addition, to support my argument I made about healthier happy meals a couple of weeks ago:

"Real cultural changes are needed to turn this around. Somehow, no-nonsense cooking and eating — roasting a chicken, making a grilled cheese sandwich, scrambling an egg, tossing a salad — must become popular again, and valued not just by hipsters in Brooklyn or locavores in Berkeley. The smart campaign is not to get McDonald’s to serve better food but to get people to see cooking as a joy rather than a burden, or at least as part of a normal life."

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